Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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WHEN YOUR BUSINESS STRATEGY DOESN’T WORK
WHAT STRONG LEADERS DO NEXT There is a moment every business eventually faces, regardless of size or stage. The strategy made sense. The plan was clear. The team executed. And yet, the results did not show up the way they were expected to. Revenue underperforms. Growth stalls. Costs rise faster than forecast. Customer response is…
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A New Year Mindset for Uncertain Times
STARTING A NEW YEAR FEELS DIFFERENT THIS TIME. A new year usually arrives wrapped in optimism. This one feels different. The economy is tight. Job security feels fragile. The news cycle is loud and relentless. Many people are stepping into the year not with excitement, but with caution, fatigue, or quiet anxiety. That reality should…
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FROM TV SPOTS TO AI AGENTS: HOW FAST MARKETING REALLY MOVES.
If you’ve been in marketing long enough, this cartoon hits a little too close to home. Every decade, our industry grabs onto the next “silver bullet”. ✅ 80s: Big-budget TV campaigns✅ 90s: Dot-com rush✅ 00s: Social followers✅ 10s: Data, data, and more data✅ 20s: AI agents everywhere The tools change. The buzzwords change. The pressure changes.But the core truth stays…
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The AI Shockwave: The Jobs We’re Losing, the Future We’re Racing Toward
When OpenAI released ChatGPT to the public on November 30, 2022, most people saw it as an interesting tool, maybe even a novelty. No one expected it to become the fastest-growing technology adoption curve in modern history. Yet here we are, barely three years later, living in a world where working without AI tools feels…
THINK WITH ALEC 