Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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THE NEW VISIBILITY WAR: SEO VS GEO VS AEO
Introduction For more than two decades, search engine optimization defined how brands were discovered online. Companies invested heavily in ranking on Google, building content libraries, and competing for visibility in search results. Today, a new discovery layer is emerging. Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude are rapidly becoming a new gateway…
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Pave the Path. Don’t Guard the Gate.
There comes a point in your career when you pause and look back. The late nights.The rejected applications.The awkward interviews.The risks that felt bigger than your resume.The moments when you almost quit. And then you look at where you are now. The title.The responsibility.The team.The impact. Years of hard work and dedication have finally paid…
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EVERYONE HAS A TAIPEI 101 TO CLIMB
Watching Alex Honnold complete a live climb of Taipei 101 was exhilarating and nerve-wracking at the same time. It is impossible not to feel the tension. One slip, one miscalculation, and the consequences are real. But beyond the spectacle, there is something deeper worth reflecting on. 1. Preparation Is Invisible, Performance Is Public This was…
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ENTERPRISE CRM IS TOO COMPLEX TO EVALUATE IN SILOS
The Internal Expertise Gap Even large enterprises with strong IT departments and internal technical teams rarely have all the internal expertise required to evaluate, architect, and implement a CRM transformation correctly. CRM selection touches: No single internal team typically owns all of these domains with equal depth. Internal IT teams are often: Revenue teams may:…
THINK WITH ALEC 